ONLINE DATA COLLECTION

Website owners can feel like they are shooting into the dark with no idea how people are interacting with their site or how to make it more effective. Some companies are able to gather information regarding these areas but don't know what to make of it.

With an online data collection program integrated into your website, this is no longer a worry. A data collection system stores habits from a user's interactions with your website allowing you to analyze this data for their potential impact on your website's productivity. Information such as:

• Where did visitors come from? Did they find your site through a Google search? What keywords was the visitor using? Were they directed to your page from a social media outlet?
• How long did the visitor stay on your site? This, in addition to bounce back rate, shows whether visitors were reading content on your website or clicking through, or (hopefully not) leaving immediately.
• Which pages were visited? And which page did the visitor leave the website from?

All of these areas are important to website analytics and data collection, but the level of importance for each depends on the type of website you are running and the goals you, as owner, have for the site.

For example, if your main goal is to have people reading your website content, such as on a blog, you want to see that readers are spending time on your pages, not leaving immediately, giving you a high bounce rate. An E-Commerce site would rather have visits to their product pages with the last page visited being the checkout thank you page. Knowing this important information about your website's visitors can help you modify your website to better reflect the experience you want site users to have. With the information you gather using online data collection tools, you can make informed decisions on how to organize your website's pages.

Data Collection can be confusing, especially setting up and understanding the overwhelming amount of information given back to you. Let us help your company with both the collection of website data and the analysis of it. Our developers can help you rework your website's navigation and page structure to better represent your company and improve your clients' experiences.

SYDCON is located in Chicago and employs an expert team of developers able to tackle your project and pull the necessary information from your website. Our online data collection systems are specified to your website's particular needs and executed quickly and accurately.

Have questions about how online data collection tools can help your website? Don't let an ineffectively organized website hurt your business' potential. We understand how important this is to you because SYDCON is owned by family, operated by family. The importance of your website will never be overlooked as we treat it with the same care you do. Let us help improve the effectiveness of your website all it takes is a call to 815-596-9030. We offer free consultations so don't hesitate; increase the impact of your website today.